![]() The Karnataka High Court on Thursday asked the state government to hold another round of talks with the app-based auto-ride hailing providers such as Uber and Ola to try reach an understanding on fares of auto rides booked on their apps. “Courts have also held that they would consider content from the point of view of an average citizen, not a hypersensitive one,” she added.ĪU Small Finance Bank, in an email revert, said it was “never its intention to hurt sentiments”. Hypersensitive: “People may have personal differences with ads and they are free to voice their opinions, but any collective trolling on superficial grounds is not constructive,” Kapoor said. ![]() While Khan can be heard speaking about bringing change to the usual way of doing things, the ad has been trolled by social media users many of whom said “a new bride is supposed to enter the home first”, leading to calls to boycott the Jaipur-based small financial bank. Unless an ad crosses that line, we don’t believe it violates our code,” she told us on Thursday.Ĭontroversy: The ad shows actors Aamir Khan and Kiara Advani as newlyweds and the groom entering the house first, which many social media users, including some state-level ministers such as Madhya Pradesh home minister Narottam Mishra, alleged is “contrary to Hindu tradition”. “ASCI’s code for advertising states that ads must not cause grave and widespread offence. Kapoor hinted that the ad in question does not violate the industry self-regulatory body’s code. “Everyone is now going to play it safe – unless you’re a brand with a personality that is rebellious,” she said.Īdvertising Standards Council of India chief executive Manisha Kapoor said trolling of ads and brands on “superficial grounds is not constructive”, days after an ad by AU Small Finance Bank received flak, and calls to boycott the brand went viral. “With brands, we try to play the middle ground and not do anything that could offend,” said Rutu Mody Kamdar, founder and managing director of Jigsaw Brand Consultants. ![]() “When we review content, we make clients aware of trends in the past about the actor, actress, content or what the general online chatter has been – whether it has been positive, negative or neutral – through our proprietary tool,” said Mitesh Kothari, cofounder of the brand and digital agency White Rivers Media. Playing it safe: Brand strategists are now working on promotional and trailer-level edits exploring various current trending topics on the internet to assess what could go in favour of the movie or ad campaign. Akshay Kumar-starrer Raksha Bandhan and Ranbir Kapoor-Alia Bhatt’s Brahmastra, too, have faced the heat from irate netizens. The ad, which depicts the groom (Khan) taking the first step into the house of the bride (Advani), mocked Hindu traditions, some netizens said.Įarlier, Khan’s film Laal Singh Chaddha had also faced boycott calls online. ![]() This week, AU Small Finance Bank faced backlash online for an advertisement that featured actors Aamir Khan and Kiara Advani. Brand strategists and lawyers have seen a surge in the number of requests to review content as the boycotting of films and brands gains traction on social media.Įverything’s taboo: Brands are categorically asking creatives and marketers to steer clear of religion, politics or anything that has the potential to offend. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |